Facebook Marketing playbook for Digital marketers
Looking to crack Digital marketing interviews/apply a comprehensive 360 playbook to your digital marketing role? Want to bring rigour to your Facebook marketing and learn what it takes to grow and scale transactions esp. for a new brand.
Who am I?
I am currently a Director of Product at a leading Online Travel company and have spent close to 10 years in Product Management space across four leading organizations across Travel E-Commerce, AdTech and Online Streaming. I also had an opportunity to join a senior product role at Apple which I declined.
In the interest of radical transparency
Link to the Apple offer letter.
https://drive.google.com/file/d/11NptqACb4bw1MejLxAilgeetvrzPKwf1/view?usp=sharing
Prior to transitioning into Product Management, I led digital marketing/growth for a very well known brand and was responsible for an annual ad budget of $10 MN. I have helped new D2C brands scale their FB marketing at good economics applying a 360 digital marketing, product and analytics lens. This playbook is an outcome of those learnings. This playbook will help you re-imagine your growth thinking and also help you crack solid digital marketing/growth roles.
A summary of these learnings also appears here -
https://twitter.com/vanurag12/status/1316355153818087424?s=20
More about me at the below links
https://www.linkedin.com/in/verma-anurag/
Please do reach out to me on the above co-ordinates if you need any help in diving even deeper into any tactics outlined in the playbook.
You will get a comprehensive deck outlining the FB marketing playbook with real performance data, creative examples and some secret hacks!